Getting the most from every dollar invested in advertising is important to businesses – particularly within the rent-to-own industry. Now, with the consolidation taking place within the RTO industry, it is more important than ever to have a good, solid marketing plan.
We ha,ve an extensive background in rent-to-own marketing and the RTO industry. We developed our first ad for an RTO store in 1974 when the industry was just getting started.
Recent work includes a redesign of the Rent 1st Web Page.
Here are some key benefits we offer as your marketing partner®.
Rent-To-Own Marketing and Advertising Experience
Previous and current clients include:
- Mr. sTVe’s TV and Appliance Rental – Ardmore, Oklahoma
- Renters Choice – Dallas, Texas
- Vista Rentals – New Jersey and Puerto Rico
- Talley Leasing – Dallas, Texas
- Action TV and Appliance Rental – Dallas, Texas
- Big Value Rental – Dallas, Texas
- Rent City – Abilene, Texas
- Alliance Rental – Denton, Texas
- 5 Star Rental Purchase – Bradenton, Florida
- Rent1st – Oklahoma
Knowledge of the industry – Our agency actively participates in The Association of Progressive Rental Organizations (APRO), and members of our staff contribute financially to the APRO legislative and governmental issues campaigns. Also, we are aware of specific state legislation pertaining to advertising.
Knowledge of individual markets – Our media buyers have placed advertising in 36 states and Puerto Rico. Also, whenever possible, we negotiate media buys directly with television stations, radio stations, and newspapers in individual markets. This takes time but gives our clients the best value.
Management of an extensive direct mail and print program – For one of our recent clients, we handled the design, layout, custom photography, production, printing, planning, and distribution of over 30 million direct mail flyers. There were over 100 plate changes for local store locations and over 800 delivery destinations.
Excellent customer service – Our media buyers and account staff talk directly to store managers, regional managers, and corporate staff to tailor an advertising program that supports individual stores.
Strong point-of-purchase support – We provide everything from posters and stock cards to banners and balloons and message-on-hold machines with a recorded message that changes every two months. Our in-house fulfillment center ships most items the same day they are ordered from the field.
For more information about the rent-to-own industry, visit the Web site of the Association of Progressive Rental Organizations (APRO).
Our staff works hard to get your job done right, on budget, and on time.