Bagwell Marketing Provides Public Relations Programs For Businesses and Non-Profits.
Twenty years ago, Public Relations was all about getting a news release out to the local newspaper, distributing an employee newsletter internally, or sending a newsletter or some other form of communication to clients or prospects.
Today, the sheer number of opportunities for public relations can be almost overwhelming.
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Customized Public Relations Programs
Public relations is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or nonprofit organization) and the public.
Public relations aims to create or obtain coverage for clients for free, also known as ‘earned media, rather than paying for marketing or advertising.
The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view of the organization.
Bagwell Marketing Handles Public Relations
Our clients are different — so the PR strategy we recommend will vary. Sometimes we assist a company in a specific area, while other companies use our expertise across many fields.
With that in mind, here are just a few services we offer:
News releases on new products or services -We prepare and distribute your message through trade publications, local or national newspapers, radio and television stations, and now on the Internet. We are always looking for just the right “hook” that will get the story picked up. Studies show that information is more believable if presented in an article instead of an advertisement.
Crisis management – What will you do if a major disaster strikes your company? Who will speak to the news media? How do you handle a product recall? What do you do if a key person is arrested and charged with a crime? These are all questions that should be answered in advance of a disaster.
Social Media – Word-of-mouth advertising has been replaced with social media. With Facebook, Twitter, Google+, and other websites, your customers and prospects can connect with you in seconds instead of days. We manage social media campaigns, as well as assist companies in running their own campaigns. Do you know what people are saying about your company on the Internet? How do you combat negative Internet publicity? We help you secure the most mileage for your efforts.
Press kits & brochures – Although it is still a great way to communicate your company information, fewer companies spend PR dollars on printed press kits or brochures. Many companies have moved that information to their website. Whatever your need, Bagwell Marketing can provide the printed or web piece to set your company apart from the others.
For more information on our Public Relations services, call 1-866-281-8830 or contact Bagwell Marketing. For more information on Public Relations: Public Relations Society of America (National)
Public Relations Society of America (Dallas). Additional Public Relations resources are available on the Marketing Resource Blog.