Financial Services Marketing

Financial Services Marketing and Advertising  for Banks, Credit Unions, and other Financial Institutions

Bagwell Marketing traces our roots back to early 1970's in Ardmore, Oklahoma. Our first client was a financial institution.

Today, we continue to assist banks, savings banks, and credit unions with solid, results-oriented advertising and marketing support.

vision bank logo a part of graphic designThrough the years John Bagwell and his team have designed thousands of bank ads for financial institutions.

Here are some key benefits we offer as your marketing partner®.

marketing iconBanking Experience - Over 25 years of experience in the banking field. Our client list includes over 300 financial institutions in 30 states. These range from small rural banks to metropolitan banks with multiple locations.

marketing iconKnowledge of the Industry - Our agency has actively participated in the Bank Marketing Association at a state level and at the national level. John Bagwell is a past-president of the North Texas Chapter of BMA. We attend seminars and other events to stay current on legal issues that pertain to the banking community.

Newspaper Print Advertising

marketing iconEverything in One Place - We offer virtually every advertising, public relations, and marketing service. That means with one telephone call you can coordinate newspaper ads, radio commercials, direct mail programs, site selections, advertising specialties - even your message-on-hold program for your telephone.

marketing iconBoth Customized and Syndicated Programs - Now you can have the best of both worlds. If your project is unique, or you require customized ads, our staff works as a full-service advertising agency. For banks that wish to save money on creative cost, we offer a dozen fully produced campaigns that include radio and newspaper ads. These can be used "as is" or can be completely customized for your market.

marketing iconExcellent Customer Service - Your account executive and support staff will work hard to make sure your project is delivered on budget, on time, and with no hassles.

Advertising Agency In Dallas, Texas

Additional Advertising Services

We handle a wide-range of advertising for financial services , as well as other businesses.

These include radio, television, direct mail, internet and more.  See all our advertising services here.

We offer additional ways to use Internet Marketing for your business. For more ideas and resources on Marketing, visit the Marketing Resouces Blog.

We also handle a full range of marketing at Bagwell Marketing


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We handle both business-to-business and business-to-consumer advertising across a wide range of fields with an emphasis on multi-location businesses. From broadcast advertising to print or digital we offer a complete range of services.  Find out more.

Public Relations

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Twenty years ago, Public Relations was all about getting a news release out to the local newspaper, distributing an employee newsletter internally, or sending a newsletter. Today it's much more. Discover the possibilities of PR.  Find out more here.


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When we talk about our role as "your marketing partner®," we mean that you have a one-stop resource for virtually everything that relates to advertising, public relations, and marketing. Get a  coordinated effort for your business here.

Promotional Products

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We have thousands of items that you can put your name, logo or message on to promote your brand. From items to help to keep you and your employees safe during the COVID-19 Crisis to traditional items such as key chains and coffee cups. Find more here.

Questions about getting started? Contact Us for a custom quote on your marketing.

Bagwell Marketing is a full-service Advertising, Marketing and Public Relations Agency serving the entire United States: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington,West Virginia, Wisconsin, Wyoming and Washington, D.C.