What is Direct Response Advertising and Marketing?
The best definition of Direct Response is advertising or marketing that encourages direct action from a person.
Typically, you want someone to request additional information or make a purchase, and you expect them to do it NOW!!
Bagwell Marketing has been handling direct response advertising since 1974.
Now, we drive traffic to websites and directly to retail store locations, in addition to toll-free phone numbers.
Direct Response Advertising is advertising that gets results.
Unlike “branding,” direct response is designed to create traffic — now! Most of the businesses that come to us need business today. They don’t have time to wait years for their “image campaign” to kick in.
Turn on your television almost any time of the day, and you’ll see a TV commercial using direct response techniques. For $19.95, you can receive record albums, diet plans, and products to clean your car. The list is endless!
But the direct response can also be used to sell almost any item with hefty price tags.
Originally direct response advertising was primarily based on direct mail. But today, almost any media can be considered direct response advertising.
At Bagwell Marketing, we are your direct response source.
Below are a few ways to use Direct Response Advertising to drive traffic to your website, telephone, or business.
We offer additional ways to use Internet Marketing for your business. For more ideas and resources on Marketing, visit the Marketing Resouces Blog.
We also handle a full range of marketing at Bagwell Marketing.
Free-Standing Inserts – Marriage Mail
Need to reach a large area with your message?
Shared Mail / Marriage Mail puts your message into targeted zip codes for less money than you would spend on regular postage. Available in about 95% of the US, Marriage Mail gets results.
You can also insert your printed piece into newspapers.
One of the first forms of Direct Response was direct mail. Today’s technology lets you target your best customers or prospects. Bagwell Marketing can offer a turn-key program, including a mailing list, design, printing, and mail service.
This postcard was used to increase attendance at a Day Care.
Radio, Television, and Print Advertising
Move Merchandise Fast With Direct Response Internet Advertising.
You can drive traffic to a website from around the corner or the world. Traditional advertising can send traffic to your website, or you can drive traffic directly to your site with Ads on the Internet.