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What is Direct Response Advertising and Marketing?

The best definition of Direct Response is advertising or marketing that encourages direct action from a person.

Typically, you want someone to request additional information or make a purchase, and you expect them to do it NOW!!
Bagwell Marketing has been handling direct response advertising since 1974.

Diect Response Advertising makes the phone riing At Bagwell Marketing, we call it "Advertising That Makes The Phone Ring." Although today it is much more.

Now, we drive traffic to websites and directly to retail store locations, in addition to toll-free phone numbers.

Direct Response Advertising is advertising that gets results.

Unlike "branding," direct response is designed to create traffic -- now! Most of the businesses that come to us need business today. They don't have time to wait years for their "image campaign" to kick in.

call bagwell marketing for direct response advertising Turn on your television almost anytime of the da,y a,nd you'll see a TV commercial using direct response techniques. For $19.95 you can receive record albums, diet plans, products to clean your car ... the list is endless!

But direct response can also be used to sell almost any item --some with large price tags.

Originally direct response advertising was based mostly on direct mail. But today, almost any media can be considered direct response advertising.

At Bagwell Marketing, we are your direct response source.

Below are a few of the ways you can use Direct Response Advertising to drive traffic to your website, telephone or business.

We offer additional ways to use Internet Marketing for your business. For more ideas and resources on Marketing, visit the Marketing Resouces Blog.

We also handle a full range of marketing at Bagwell Marketing

Back To School Direct Mail Piece

Direct Mail

One of the first forms of Direct Response was direct mail. Today's technology lets you target your best customers or prospects. Bagwell Marketing can offer a turn-key program including mailing list, design, printing and mail service.

This postcard was used to increase attendance at a Day Care.

Marriage Mail for 5 Star Rental Purchase

Free-Standing Inserts - Marriage Mail

Need to reach a large area with your message?

Shared Mail / Marriage Mail puts your message into targeted zip codes for less money than you would spend on regular postage. Available in about 95% of the US, Marriage Mail gets results.

You can also insert your printed piece into newspapers.

radio advertising works

Radio, Television and Print Advertising

Marketers have discovered the power of direct response advertising for broadcast and print advertising. Let Bagwell Marketing show you how to maximize traditional advertising for direct response.

Internet Advertising

Move Merchandise Fast With Direct Response Internet Advertising.

You can drive traffic to a website from around the corner or around the world. Traditional advertising can send traffic to your website, or you can drive traffic directly to your site with Ads on the Internet.

Advertising Agency In Dallas, Texas

More About Our Advertising Services

Direct Response Advertising is only one of many forms of advertising we offer. We handle Broadcast, Print, Direct Mail, Internet, Outdoor, and more.

Find Out More About Bagwell Marketing.


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We handle both business-to-business and business-to-consumer advertising across a wide range of fields with an emphasis on multi-location businesses. From broadcast advertising to print or digital we offer a complete range of services.  Find out more.

Public Relations

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Twenty years ago, Public Relations was all about getting a news release out to the local newspaper, distributing an employee newsletter internally, or sending a newsletter. Today it's much more. Discover the possibilities of PR.  Find out more here.


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When we talk about our role as "your marketing partner®," we mean that you have a one-stop resource for virtually everything that relates to advertising, public relations, and marketing. Get a  coordinated effort for your business here.

Promotional Products

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We have thousands of items that you can put your name, logo or message on to promote your brand. From items to help to keep you and your employees safe during the COVID-19 Crisis to traditional items such as key chains and coffee cups. Find more here.

Questions about getting started? Contact Us for a custom quote on your marketing.

Bagwell Marketing is a full-service Advertising, Marketing and Public Relations Agency serving the entire United States: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington,West Virginia, Wisconsin, Wyoming and Washington, D.C.