The best definition of Direct Response is advertising or marketing that encourages direct action from a person.
Typically, you want someone to request additional information or make a purchase, and you expect them to do it NOW!!
Bagwell Marketing has been handling direct response advertising since 1974. At Bagwell Marketing, we call it “Advertising That Makes The Phone Ring.” Although today it is much more.
Now, we drive traffic to websites and directly to retail store locations, in addition to toll-free phone numbers.
Direct Response Advertising is advertising that gets results.
Unlike “branding,” direct response is designed to create traffic — now! Most of the businesses that come to us need business today. They don’t have time to wait years for their “image campaign” to kick in.
Turn on your television almost anytime of the da,y a,nd you’ll see a TV commercial using direct response techniques. For $19.95 you can receive record albums, diet plans, products to clean your car … the list is endless!
But direct response can also be used to sell almost any item –some with large price tags.
Originally direct response advertising was based mostly on direct mail. But today, almost any media can be considered direct response advertising.
At Bagwell Marketing, we are your direct response source. Here are just a few of the direct response media that can drive traffic to your business.
One of the first forms of Direct Response was direct mail. Today’s technology lets you target your best customers or prospects. Bagwell Marketing can offer a turn-key program includina g mailing list, design, printi,ng and mail service.
Radio, Television and Print Advertising
Free-Standing Inserts – Marriage Mail
Need to reach a large area with your message? Shared Mail / Marriage Mail puts your message into targeted zip codes for less money than you would spend on regular postage.
You can also insert your printed piece into newspapers.
Move Merchandise Fast With Direct Response Internet Marketing
You can drive traffic to a website from around the corner or around the world. Traditional advertising can send traffic to your website, or you can drive traffic directly to your site with Search Engine Optimization. Learn More About Internet Marketing.
Telemarketing for Direct Response
Alert marketers have used telemarketing techniques for years to target their best customers and reach prospects with the most potential. We can help you execute a telemarketing program.
For more details on Direct Response Advertising, call us at 1-866-281-8830 or contact Bagwell Marketing.
Or, get details on our full line of advertising services.