Direct Mail Case Studies

Direct mail isn’t new. Ben Franklin used the postal service in the 1700s to sell products. Today, database marketing has become so sophisticated that a targeted direct mail program can be designed to reach almost any niche market that you can imagine.

Bagwell Marketing manages direct mail programs for various large and small businesses.

We’ve placed on this page some of the most successful ways our customers have used direct mail to reach their target market.

Our Direct Mail Program Includes:

Mailing List Purchase
Database Management
Design, Copywriting, and Printing of Direct Mail Piece
Lettershop Services (affixing postage, inserting, mailing)
Fulfillment, storage of your printed piece, or drop shipping.

We Do More Than Direct Mail – We’re a Direct Response Advertising Agency

For more details, call Bagwell Marketing at 1-866-281-8830 or contact us.

Back To School Direct Mail Piece

Every Door Direct Mail from the Post Office

When Oakview Academy wanted to get the word out about their Day Care and After School Program, they used the Every Door Direct Mail program to saturate the neighborhood. The results: Better results – less waste and a higher R.O.I.

direct mail case studies

Direct Mail Targets Your Existing Customers

Rent 1st targets their previous customers regularly with a “We want you back” postcard. This one with a $100 “check” to encourage repeat business. We take their database and provide a turn-key program to include the design, printing, and mailing of the postcards. The results: Customers enter the store with the postcard wanting the special offer.

church direct mail

Direct Mail Targets People New To Your Neighborhood

Southside Church of God wanted to reach people who had just moved into the community. We mail a postcard to all new residents each month. The Church also receives a copy of the mailing list for follow-up by the Church staff. Results: An increased awareness of the Church. The New Comers Program is a part of LocalMailMax.

Marriage Mail for 5 Star Rental Purchase

ADVO/ Valassis Marriage Mail Targets Your Community

Need to reach a large area with your message without spending a lot of money? The shared mail, or marriage mail program, puts your message into targeted zip codes for less money than you would spend on postage for a traditional direct mail program. 5 Star Rental Purchase uses this to reach people within 7 miles of their store locations.
Shared Mail is a part of Bagwell Marketing’s LocalMailMax. Read more about Shared Mail / Marriage Mail.

Advertising Agency

More About Our Advertising Services

Bagwell Marketing is a full-service Advertising Agency. We handle Broadcast, Print, Direct Mail, Internet, Outdoor, and more.

We are specialists in Direct Response Advertising.

Find Out More About Bagwell Marketing