Direct Mail Case Studies

Direct Mail Case Studies

Direct mail isn't new. Ben Franklin used the postal service in the 1700s to sell products. Today, database marketing has become so sophisticated that a targeted direct mail program can be designed to reach almost any niche market that you can imagine.

Bagwell Marketing manages direct mail programs for a variety of large and small businesses.

We've placed on this page some of the most successful ways our customers have used direct mail to reach their target market.

Our Direct Mail Program Includes:

Mailing List Purchase
Database Management
Design, Copywriting, and Printing of Direct Mail Piece
Lettershop Services (affixing postage, inserting, mailing)
Fulfillment, storage of your printed piece, or drop shipping.

We Do More Than Direct Mail - We're a Direct Response Advertising Agency

For more details, call Bagwell Marketing at 1-866-281-8830 or contact us.

Back To School Direct Mail PieceEvery Door Direct Mail from the Post Office

When Oakview Academy wanted to get the word out about their Day Care and After School Program, they use the Every Door Direct Mail program to saturate the neighborhood. The results: Better results - less waste and a higher R.O.I.

direct mail case studiesDirect Mail Targets Your Existing Customers

Rent 1st targets their previous customers regularly with a "We want you back" postcard. This one with a $100 "check" to encourage repeat business. We take their database and provide a turn-key program to include the design, printing, and mailing of the postcards. The results: Customers coming into the store with the postcard wanting the special offer.

church direct mailDirect Mail Targets People New To Your Neighborhood

Southside Church of God wanted to reach people who had just moved into the community. We mail a postcard to all new residents each month. The Church also receives a copy of the mailing list for follow up by the Church staff. Results: An increased awareness of the church. The New Comers Program is a part of LocalMailMax.

Marriage Mail for 5 Star Rental PurchaseADVO/ Valassis Marriage Mail Targets Your Community

Need to reach a large area with your message without spending a lot of money? The shared mail, or marriage mail program puts your message into targeted zip codes for less money than you would spend on postage for a traditional direct mail program. 5 Star Rental Purchase uses this to reach people within 7 miles of their store locations.
Shared Mail is a part of Bagwell Marketing's LocalMailMax. Read more about Shared Mail / Marriage Mail

Advertising AgencyMore Advertising Services

Direct Mail is only one of the ways we help businesses advertise.  Find out more about our Advertising Agency Services here.


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We handle both business-to-business and business-to-consumer advertising across a wide range of fields with an emphasis on multi-location businesses. From broadcast advertising to print or digital we offer a complete range of services.  Find out more.

Public Relations

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Twenty years ago, Public Relations was all about getting a news release out to the local newspaper, distributing an employee newsletter internally, or sending a newsletter. Today it's much more. Discover the possibilities of PR.  Find out more here.


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When we talk about our role as "your marketing partner®," we mean that you have a one-stop resource for virtually everything that relates to advertising, public relations, and marketing. Get a  coordinated effort for your business here.

Promotional Products

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We have thousands of items that you can put your name, logo or message on to promote your brand. From items to help to keep you and your employees safe during the COVID-19 Crisis to traditional items such as key chains and coffee cups. Find more here.

Questions about getting started? Contact Us for a custom quote on your marketing.

Bagwell Marketing is a full-service Advertising, Marketing and Public Relations Agency serving the entire United States: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington,West Virginia, Wisconsin, Wyoming and Washington, D.C.