Direct mail isn’t new. Ben Franklin used the postal service in the 1700s to sell products. Today, database marketing has become so sophisticated that a targeted direct mail program can be designed to reach almost any niche market that you can imagine. Bagwell Marketing manages direct mail programs for a variety of large and small businesses. We’ve placed on this page some of the most successful ways our customers have used direct mail to reach their target market.
Direct Mail Case Studies
Every Door Direct Mail from the Post Office
When Oakview Academy wanted to get the word out about their Day Care and After School Program, they use the Every Door Direct Mail program to saturate the neighborhood. The results: Better results – less waste and a higher R.O.I.
Direct Mail Targets Your Existing Customers
Rent 1st targets their previous customers regularly with a “We want you back” postcard. This one with a $100 “check” to encourage repeat business. We take their database and provide a turn-key program to include the design, printing, and mailing of the postcards. The results: Customers coming into the store with the postcard wanting the special offer.
Direct Mail Targets People New To Your Neighborhood
Southside Church of God wanted to reach people who had just moved into the community. We mail a postcard to all new residents each month. The Church also receives a copy of the mailing list for follow up by the Church staff. Results: An increased awareness of the church. The New Comers Program is a part of LocalMailMax.
ADVO/ Valassis Marriage Mail Targets Your Community
Need to reach a large area with your message without spending a lot of money? The shared mail, or marriage mail program puts your message into targeted zip codes for less money than you would spend on postage for a traditional direct mail program. 5 Star Rental Purchase uses this to reach people within 7 miles of their store locations.
Shared Mail is a part of Bagwell Marketing’s LocalMailMax. Read more about Shared Mail / Marriage Mail
Our Direct Mail Program Includes:
Mailing List Purchase
Design, Copywriting, and Printing of Direct Mail Piece
Lettershop Services (affixing postage, inserting, mailing)
Fulfillment, storage of your printed piece, or drop shipping.
We Do More Than Direct Mail – We’re a Direct Response Advertising Agency
For more details, call Bagwell Marketing at 1-866-281-8830 or contact us.